GoldenBlogger.com – Make Money Online

January 20, 2010 in Make Money by Golden Blogger

Pay Per Click is one of the most profitable businesses online, of course if done properly. Google generates more than 95 % of its annual revenue from pay per click which clearly shows once more the supremacy of online advertising. In the following article I will share some good information for anyone willing to generate some fast money with PPC. Note that to start earning money with Pay Per Click you should invest and the risk of losing depends on your skills and the way you play this game

Choosing Your Offer

The very first thing you should do is choose what you are going to advertise. Many people fail in choosing a profitable campaign and that’s why they end up losing money. I have seen people who focus on zip submits but their payout is usually $0.85-$1.25 so its not even worth spending time on that. We are going to focus on an offer which pays something between $10 and $12. I’m talking about the IQ OFFER where basically you get paid everytime someone takes the test (their mobile phone will be billed)

Creating Your Campaign

As I mentioned previously, PPC might cost too much so its better to always research for different vouchers, you can find them easily just by searching on Google
Now that you are ready to create your campaign I would suggest you to do some keyword research and check the search volume for each of the keywords:

We select only the keywords which actually contain words such as free and online, because we are interested to get visitors who are searching for “free iq test online” or any other similar forms.

Writing Your Ad

What you write on your advertisement is extremely important, you must look as much professional as possible and write stuff which will make the visitors curious and click on it. A nice example I’ve used which has had a great conversion was the one below:

So as you see above, the actual ad copy has a title which directly asks the visitor and on its description you give someone’s famous IQ in order to push him to actually take the quiz online and compare himself with Albert Einstein

Keyword Pricing

You should pay attention how you price your keywords and how much you bid on them. Google Adwords provides useful information on how many clicks you might get at a certain bid and so on.

Since we are going to get paid a hefty $10 for every single lead we send, we are going to make a couple of calculations as following:

• $0.35 per click brings us 100 clicks per month so if we have lets say a conversion rate of 10% means that 10 people will actually click on the advert and complete the offer, so 10 people times $10 per lead we make $100 from which $35  is our expense so our profit is 75 usd
• $0.50 per click brings us 500 clicks per month so if we have lets say a conversion rate of 10 % means that 50 people will actually click on the advert and complete the offer, so 50 people times $10 per lead we make $500 from which $250 is our expense and our profit is $250

From the above example you understand that its better investing $0.5 and getting more clicks rather than bidding $0.2 or $0.25 however in Pay Per Click nothing is guaranteed so you should check your keywords regularly and tweak them if the performance is low

TIP: If you see a lot of impressions but zero clicks I would recommend to increase the bid per click so you rank higher

Conclusion

Pay Per Click is an extremely large industry online and there are affiliates which make millions of dollars every single month and the key to success is testing, experimenting and never giving up, you will not be successful every time but its a good lesson because you will learn from your mistakes